Website Design

Osteosarcoma Institute Website Design and Relaunch

I led the full redesign and relaunch of the Osteosarcoma Institute’s website, overseeing everything from strategy to execution. I selected and managed the development vendor, while directing the creative vision and content strategy. I restructured site architecture, rewrote and sharpened all messaging, and created new headers, anchors, and navigation flows to improve clarity and engagement. I developed a refreshed visual identity—including updated logos and design elements—that elevated brand recognition and trust. The result is a modern, user-friendly site that clearly communicates OSI’s mission, drives donor action, and positions the organization as a leader in rare cancer research.

Strategy Development

New Website Instagram Announcement

St. Jude Children’s Research Hospital EPIC Challenge

St. Jude EPIC Challenge — Page Design & Strategy

As program manager and lead strategist, I partnered directly with St. Jude’s UX design team to reimagine the EPIC Challenge page. I shaped its strategic architecture—from defining clear user journeys for teachers, parents, and students to layering in seamless lead-generation elements like toolkit sign-ups and donation triggers. I crafted messaging that balances educational value (highlighting the “Experimenting, Prototyping, Inventing, Creating” framework) with fundraising pull—the kind that turns curiosity into engagement and engagement into support. The design ended up being both intuitively accessible (classroom, home, parent flows), and smartly optimized for acquisition. It’s a functional, flexible, mission-intrinsic page that delivers on both experience and outcome.

Mobile Optimization
I led mobile optimization for the EPIC Challenge site, ensuring a seamless experience across devices. From simplifying navigation and restructuring content flow to refining calls-to-action for small screens, I made the page easy to use and engaging on mobile. This work maximized accessibility for students, parents, and educators—meeting users where they are and driving higher participation and conversions.

This landing page was developed as part of the Educators for St. Jude acquisition and influencer strategy I led. The goal was to position St. Jude as a trusted partner for teachers by offering free, high-quality classroom resources (PDF worksheets for grades K–5) that aligned with their immediate needs. By creating tangible value for educators, we built goodwill and increased the likelihood of future engagement with St. Jude’s peer-to-peer school fundraising programs.

The strategy combined:

Value-first marketing: Free lesson plans and activities made the page a resource hub, not just a solicitation.

Lead nurturing: While we already had educator emails, this page served as a touchpoint to keep them engaged and moving through the funnel.

Influencer amplification: Teacher influencers helped promote the resource, broadening reach beyond our existing list and lending authenticity to the campaign.

Conversion pathway: Each download was an opportunity to reinforce St. Jude’s mission and encourage eventual fundraising participation.

Educators for St. Jude Landing

Children’s Medical Center Dallas

Grateful Patient Family Program

Main Landing Page and Art Microsite Creation

Children’s Health — Grateful Patient Family Program Website
As I took on leadership of the Grateful Patient Family Program, the web presence was limited to a static blurb. I led the transformation into a dynamic, interactive site designed to engage families, communicate clear pathways to involvement, and seamlessly integrate with the development team’s qualification process. The relaunch not only enhanced storytelling and user experience but also became a tool for pipeline growth—capturing interest, building trust, and creating a scalable entry point for new donor relationships.

Children’s Health — Grateful Patient Art Program Microsite
I conceived and launched the Grateful Patient Art Program microsite as a fresh revenue and lead-generation channel. The site highlights patient artwork in a curated, story-driven way that deepens emotional connection and motivates philanthropy. I directed strategy, messaging, and design to ensure the microsite functioned both as a donor engagement platform and as a funnel for identifying new prospects. This initiative positioned the art program not just as an outlet for gratitude, but as a strategic driver of giving and long-term donor cultivation.