This holiday tribute card campaign leveraged donor recognition as both a stewardship and acquisition tool. Designed with artwork created by a St. Jude patient, the card carried strong emotional weight while doubling as a shareable piece donors could send to friends and family. The inside message reinforced that a gift had been made in honor of the recipient, turning every card into a secondary touchpoint that extended the campaign’s reach beyond the original donor. Strategically, this piece fostered loyalty by giving donors a meaningful way to demonstrate their generosity, while also broadening awareness of St. Jude’s mission during a key giving season. I supported strategy and execution by shaping creative direction, advising on segmentation for tribute donors, and ensuring the production and messaging aligned with brand standards. This campaign exemplified how mission-centered creative can reinforce donor pride while amplifying engagement organically.