St. Jude Children’s Research Hospital — National Mass-Market Programs
I led the strategy and creative direction for collateral and content development supporting nationally marketed programs such as the St. Jude Trike-A-Thon and Math-A-Thon. This included shaping campaign messaging, designing participant toolkits, and creating multi-channel assets (print, digital, and social) to maximize reach and engagement. I worked cross-functionally to ensure each piece of collateral aligned with brand standards while driving acquisition, lead generation, and sustained program growth. These campaigns not only scaled participation nationwide but also strengthened donor pipelines and expanded St. Jude’s grassroots support base.